Two trainers, thousands of participants: how do you make expertise scalable?
De Blauwe Fabriek helps organisations to reconsider their structure and better understand change. The founders and trainers have years of experience as trainers and organisational consultants in both the public and private sectors.
Their strength lies in making complex organisational issues accessible. With training, workshops, inspiration sessions and consultancy, they help professionals to see connections within a organisation more clearly and approach change from a broader perspective.
But there was also a scalability question. With a small team of subject matter experts, it is challenging to serve multiple clients and large groups in a classroom setting simultaneously. At the same time, clients and partners increasingly expected that training would be available independently of time and place.
The solution: translating part of the expertise of De Blauwe Fabriek into a scalable online learning experience.
From trainer-dependent knowledge to customised e-learning
Structuring expertise
The knowledge and training approach of the experts is reduced to a logical online learning structure that participants can follow independently.
Learning where and when it fits
The training becomes less dependent on fixed training days, locations and the available hours of the trainers.
Serving more participants
The same expertise can be made available for more participants and organisations without having to deliver every learning activity live again.
The trainers remain the experts, the knowledge becomes digitally scalable
When digitising an existing training, the biggest challenge is not simply to put presentations online. The strength of De Blauwe Fabriek lies in the way in which the trainers teach organisations to look, make connections visible and link theory to daily practice.
Therefore, the development revolves around the question: what knowledge can a participant independently acquire online, and how do you ensure that the core of the training methodology remains intact without a trainer needing to be present continuously?
By breaking down content into clear learning steps, an online training is created that participants can follow independently and that simultaneously aligns with the broader training offerings of De Blauwe Fabriek.
Online learning as a supplement to training, sessions and consultancy
The online training is not separate from the rest of the services. De Blauwe Fabriek combines classroom training, workshops, inspiration sessions and consultancy with online learning. This allows for a different combination to be chosen per client and learning need.
Online learning can, for example, be used to provide participants with the same basic knowledge in advance, to independently go through theory, or to keep knowledge available after a classroom session has been completed.
Thus, e-learning does not replace the trainers, but is a way to make their expertise smarter and more widely available.
About De Blauwe Fabriek
De Blauwe Fabriek is an organisational consultancy and training agency from Leiden. The organisation focuses on creating more insight into organisations and works, among other things, on process-oriented working, organisational architecture, business and IT, customer journeys and business transformation.
In addition to training and workshops, De Blauwe Fabriek offers consultancy and online and customised training. Clarity, structure and simplicity are central to this.
A scalable learning solution alongside the existing training offerings
With online training, De Blauwe Fabriek can make expertise available without participation being fully dependent on a trainer, training location or fixed moment.
The approach makes it possible to:
- to make knowledge from a small expert team more scalable;
- to allow participants to learn independently of time and place;
- to offer a consistent knowledge base to various clients and participants;
- to combine online learning with classroom training, workshops, and consultancy;
- to convert existing expertise into a reusable digital training product.
For Maxcademy, this case shows how a knowledge-intensive training organisation can expand its reach without losing sight of the substantive expertise of the trainers.
Frequently asked questions
With a small team of subject matter experts, it was challenging to serve multiple clients and large groups in a classroom setting simultaneously. Online training makes the expertise less dependent on time, location, and availability of trainers.
Yes. This does not simply involve putting existing presentation content online. Maxcademy examines which knowledge can be learned independently, how the content is best structured, and which online learning experience suits the target audience.
Yes. For knowledge-intensive organisations, e-learning can help to offer expertise in a more scalable way, provide participants with a common foundation and use classroom time more effectively.
Yes. Online learning can be offered independently, but can also be used as preparation, deepening or reference for classroom training, workshops and consultancy processes.
Our role
Learning Design
Translating existing expertise into an independent and logical online learning path.
Content structure
Dividing training knowledge into manageable topics, learning steps and modules.
Content development
Making existing training content suitable for independent digital learning.
Target group-oriented learning
Designing the training in such a way that professionals can work independently with the content.
Blended learning
Aligning online learning with classroom training, workshops and consultancy.
Learning Development
From content design to a consistent, ready-to-use online training.
Also make trainers' expertise scalable with e-learning?
Maxcademy helps training and knowledge organisations to translate their expertise into customised e-learning that participants can follow independently.
From Learning Design and content structure to the development of a complete digital learning experience.
